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Honour the Math, and It's Easy Sailing

Honour the Math, and It's Easy Sailing

It sounds obvious until you see what it actually demands. When we built B2B cannabis ordering around unit-of-measure, the question was whether to standardize on case quantities or individual units. The answer became clear once we framed it correctly — standardize on the each as the truth. Push case presentation up to the buyer experience layer. Keep the calculation underneath unimpeachable.