sellstack-and-365-innovia
The Plant, The Brand, The Margin: Cannabis Product's Journey

Webinar

[On Demand] The Plant, The Brand, The Margin: Cannabis Product's Journey Webinar

Recorded October 6th, 2026 at 1 PM CT/2 PM ET

 

Every cannabis product starts as a seed. What happens between that seed and a customer's hand is one of the most complex commerce stories in any industry.

 

A single plant becomes flower, pre-rolls, extracts, edibles, and vapes. Each variant reaches a different customer; dispensary shopper, wholesale buyer, medical patient, delivery customer; through a different channel, priced against a different margin, governed by a different regulatory regime.

Getting that journey right is what separates the operators who scale from the operators who stall.

In this webinar, Chris Guthrie (365 Cannabis) and Jason Agouris (SellStack) walk you through the cannabis product's journey from plant to brand to margin. You'll see how modern ERP and commerce infrastructure keeps every step aligned, cultivation to sub-lotting, lab-verified lot to revenue-ready inventory, wholesale allocation to consumer storefront, sales order to invoice back to cultivation cycle; without losing sight of the plant, the brand, or the margin.

0:00 Welcome and housekeeping
0:28 Why we built SellStack + 365 together
2:24 Your storefront, your lots, your brand
3:37 The disconnected point-solution reality
5:30 Poll: How do you track your lots?
6:56 Starting with a plan: the ERP foundation
8:26 Production planning in 365
12:17 Harvest and plant recording
14:12 Plan vs actual: knowing your real cost
16:34 Lot ready for web: SellStack takes over
21:13 Lot pricing and 7 selling configurations
25:13 Multi-Business Orders and Express Checkout
28:12 Sales orders flow back to 365 in real time
30:45 Executive Sales Orders for your sales team
34:33 Delivery via SmartRoutes
37:21 Full chain of custody and 30-second recall
40:40 Q&A: Selling without lot access
48:24 Q&A: Why operators adopt SellStack + 365
52:41 Q&A: Cross-border and MSO/MEO
58:23 Closing

If you run a cannabis operation at any scale and you know the pain of tools that can't keep pace with the story you're trying to tell, this is the hour for you.

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The real reasons cannabis operators feel underwater

While cannabis remains illegal at the federal level in the U.S., businesses in the industry face structural disadvantages that most other companies don’t.

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The “greatest hits” of manual-process pain

Relying on manual spreadsheets to run a business creates predictable pain: human error is constant, version control is chaotic, and teams waste hours copying, pasting, and reconciling data across files.

In this webinar you will learn ...

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Real operators have seen engagement increases of over 120%

Both on the cultivation side and the end-customer sales side; once their buyers and sales teams have an experience worth using.

Customers stop comparison-shopping you on marketplaces

They start coming back for more and more powerful buying options. 

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Your sales team stops working around your tools

Team-wide adoption of the systems you've already invested in goes from grudging to enthusiastic.

This isn't a feature pitch

It's a look at why prying operations off marketplaces and small-scale warehouse systems gets easier the moment your team and your customers fall in love with the same experience.

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