When it comes to digital businesses - which is almost all business these days - the focus most often pursued and discussed is often on technology, innovation, and efficiency. But the overlooked truth is, the human element is just as important to drive productivity, success, and growth - that's culture. Company culture plays a critical role in creating an environment where employees can thrive, be motivated to excel, and collaborate effectively. In this post, we'll explore why company culture matters in digital businesses, what elements are essential for a productive culture, and how you can cultivate a culture that fosters inclusivity, motivation, and employee well-being.