Consider the experience of a customer who orders online expecting a swift, hassle-free in-store pickup, only to find upon arrival that the staff cannot locate the order within their internal POS/Inventory system. This scenario is all too common and results in confusion and frustration for the customer and a scramble by the staff to resolve the mix-up.

Integrated commerce platforms extending ERP systems are game-changers for supply chain logistics. To some degree they have been for years, but only recently outside of the enterprise-scale custom projects, has the commerce-platform to ERP platform relationship been accessible to smaller and medium sized operations. And to some degree we have the pandemic to thanks for accelerating this trend.