If your cannabis or commerce operation is running e-commerce and ERP separately, you're bleeding time, accuracy, and margin. Integration isn't a "nice to have"—it's the backbone of intelligent growth, especially in regulated and SKU-heavy environments.

Whether you're handling medical cannabis patients with complex workflows or DTC orders with warehouse-level SKUs, syncing your stack means fewer surprises, faster ops, and fewer “WTF just happened” moments in your back office.

The cannabis industry is no longer the Wild West. What started as a passion-driven movement—where experienced cultivators prided themselves on their ability to grow the perfect plant—has transformed into a full-scale commercial industry with regulatory oversight, intense competition, and razor-thin margins.

Too many businesses are often brought to their knees by inefficiencies lurking within their supply chains. Disconnected systems, inventory mismanagement, and last-mile delivery failures are more than operational hiccups—they’re competitive liabilities. Companies need to embrace an End-to-End (E2E) supply chain approach, integrating every aspect of operations, from manufacturing to last-mile delivery, the rewards are clear: agility, efficiency, and an unassailable edge in the market.

Imagine the scenario: you've placed an order online, received confirmation, and yet, upon arriving at the store, the in-store staff seem to be in the dark about its existence. It's a classic case of the left hand not knowing what the right hand is doing. In this inaugural installment of our "Left Hand, Right Hand" series, we're exploring the all-too-common disconnect between in-store operations and online customer interactions. This gap not only creates confusion and frustration for customers but also reflects deeper issues within a company's communication and operational structures. Join us as we delve into why this disconnect happens and what can be done to create a seamless bridge between the digital and physical realms of shopping.

Consider the experience of a customer who orders online expecting a swift, hassle-free in-store pickup, only to find upon arrival that the staff cannot locate the order within their internal POS/Inventory system. This scenario is all too common and results in confusion and frustration for the customer and a scramble by the staff to resolve the mix-up.

Integrated commerce platforms extending ERP systems are game-changers for supply chain logistics. To some degree they have been for years, but only recently outside of the enterprise-scale custom projects, has the commerce-platform to ERP platform relationship been accessible to smaller and medium sized operations. And to some degree we have the pandemic to thanks for accelerating this trend.