Presenters: Jason Agouris (SellStack) and Chris Guthrie (365 Cannabis, Now a Part of Innovia Consulting)
Your 365 ERP gives you remarkable control over what happens inside your operation: production, warehousing, inventory sales-readiness. Every lot, every order, every quantity is accounted for. But that same control rarely shows up in the experience your customers feel when they buy from you, or in the tools your sales team actually uses to close a deal. Those often still live in spreadsheets, separate portals, and after-hours email threads. As your business grows, the gap between what your ERP knows and what your customers and sales team can do with it becomes the operational margin you can't recover.