Before your B2B buyer opens the COA. They've already decided.
THC % is the first number a cannabis buyer looks at on a lot listing.
Not the price. Not the batch size. Not the availability window.
THC %.
The COA comes second — it's confirmation, not discovery. By the time they click that link, they've already formed an opinion about the lot. So if your B2B platform makes buyers hunt for that number — buried in a document, hidden behind a click, absent from the listing entirely — you're not just creating friction. You're creating doubt at the exact moment they should feel confident. SellStack surfaces lab-validated THC % directly on the lot listing, pulled from the COA, before the buyer ever opens it. Bird's eye view across all lots. The number they're looking for is already there — and the proof is one click away.
That's not a feature. That's respecting how buyers actually buy.