Sales don't always happen in front of a laptop with a cart open
A wholesale buyer catches your rep on their cell walking through a dispensary. A partner sends an email needing five cases before end of quarter. A contract customer asks by phone about a specific lot from a favourite batch. In each moment, the answer needs to be a written order in seconds, not "Let me get back to you. I'll have to check.".
Most commerce platforms make the sales team wait for the storefront. SellStack flips it: the storefront serves your customers, and Executive Sales Orders serve your reps; same inventory, same lots, same compliance spine, different entry surface tuned for the way sales actually happens.
